A woman's passion

Ask a woman to make a Top 5 her favorite bag brands. You can find 100% Luis Vuitton among them. The luxurious brand continues its campaign having now on 1st plan the Rolling Stone's guitarist - Keith Richards.

I was pleased to see that the Luis Vuitton account is still managed by Ogilvy&Mather, myself graduating from David Ogilvy Advertising University.
The campaign will start from next month and the money received by the guitarist will be donated to "The Climate Project" - Al Gore's foundation.
Arnault, speaking in his Paris office, said Louis Vuitton is picking "achievers who changed things'' to star in the ads.
Earlier ads in the campaign featured Soviet leader Mikhail Gorbachev, actress Catherine Deneuve, and tennis champions Andre Agassi and Steffi Graf cuddling on a couch near their luggage.

As a suggestion, for the romanian market, they should use the "V.I.P. Ladies" from Dorobanti area. CouCou !

Mikhail Gorbachev ( who would have thought ??? )

Steffi Graf & Andre Agassi



Catherine Deneuve